Pop Up Ads: Here to Stay?
                                        by Jason Rano
 It certainly seems that much attention is being paid to the omni-present, possibly irritating pop-up advertisements that seem to be everywhere you click on the Internet. Pop-up ads are the latest technology that website owners are using to make money. Many web users accept the fact that they will have to endure advertisements on their favorite websites in order to avoid paying a fee, and pop-up ads are a new way for those site owners to make money through advertisements.   More

Is Online Advertising Effective?
                                                
                                                    by Angela Taylor
 In the last ten years, the Internet has become one of the dominant media in the United States. One of the most striking ways that this can be illustrated is in the way that consumer consumption of other basic media has changed since the rise of the Internet. A Forrester Research report asked Internet users which activities they were spending less time doing in order to spend time at their computers. More